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The Content Marketing Funnel is the New Sales Funnel
The Old Sales Funnel We’re all aware of the traditional sales funnel. Site Visitors become Leads, Leads become Opportunities and Opportunities are converted to Sales. It’s been around for years and it...
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Book Review: Managing Content Marketing
Finally, a book that doesn’t just tell you about Content Marketing but actually shows you how to do it! Managing Content Marketing is an excellent book that shows you exactly how to justify, plan,...
View Article4 Great Videos on The New Marketing
Hey Spark Readers, We’ve put together some fun and informative videos about inbound and content marketing that we thought you’d might like. Enjoy! View the story “4 Great Videos On The New...
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What is Inbound Marketing?
What The Heck is Inbound Marketing? Inbound marketing is the process of attracting people to your website who actually care about what you have to say. It’s about creating content that people are...
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[INFOGRAPHIC] Eloqua's Content Grid v2
The good people at Eloqua have demonstrated that they totally get where content marketing is today, as evidenced by the second release of their popular content marketing infographic earlier this year....
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Coca Cola Embraces Content Marketing as a Core Strategy
When a marketing powerhouse like Coca Cola announces that content will be the basis for their marketing over the next decade, it’s time to stand up and take notice. Coca Cola’s Jonathan Mildenhall, VP...
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The New Facebook Ads: Game Changer for B2B Marketers?
Bringing Content and Advertising Together Facebook’s new advertising products look like they may be a game changer for B2B marketers. You will now have the ability to use your own Facebook Page...
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How to Improve Your Business Blogging By Answering Your Customers' Questions...
Business Blogging 101: Writing for The Customer Next time you’re reading a blog or watching a video, I want you to be conscious of a little voice in the back of your head that’s saying: “How is this...
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Getting Found Means Creating LOTS of Quality Content
Content Matters Getting your website found is a constant struggle for many companies. And employing search engine optimization (SEO) practices was traditionally the answer. But these days...
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How to Use Pinterest and Powerpoint to Drive Traffic and Leads to Your Website
Pinterest and Powerpoint Are a Match Made in B2B Marketing Heaven Pinterest is a next generation social network tool that drives traffic to your website using images. Powerpoint is an older software...
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